Juddson Culpepper, the owner of Forza Resources in Fort Worth, Texas, has an inspiring journey shaped by a deep love for the land and a passion for the energy industry. His path to success wasn’t easy, but every challenge made him the strong leader he is today.
Juddson isn’t just focused on business deals and numbers. He truly cares about people and growth and uses innovative technology to make a positive impact. His story is all about hard work, resilience, and learning from every experience.
In this interview, Juddson Culpepper shares his experiences, his lessons, and what drives his passion. It’s a candid, insightful look you won’t want to miss.
Interview with Juddson Culpepper
How do you define success and how long did it take you to find it?
Success isn’t something you reach and then stop. It’s a way of thinking. When I first launched Saline Creek Oil and Gas, I thought success was all about big wins. Closing deals and securing over 1,600 marketable leases felt like the ultimate goal. But as I moved forward, I realized there’s more to it.
What are the qualities of a good entrepreneur?
Resilience. Adaptability. I’ve always believed that taking risks and spotting potential solutions is what sets good entrepreneurs apart. Early in my career, I saw an opportunity to improve land data management. That’s why I co-founded Petra Land. Leading a team of over 25 landmen and bringing in GIS systems for better property tracking was a game-changer. We streamlined everything and made our work more efficient.
Around the same time, I launched Forza Resources. Managing over $60 million in acquisitions across Texas wasn’t easy, but I had a clear vision. At Forza, I lead more than 200 independent landmen. I handle due diligence and conduct lease reviews. It’s about being strategic, but also adaptable. In our industry, you have to be ready for anything. Market shifts, new regulations, or sudden challenges—it’s all part of the job. But being a trusted leader means listening more than talking and knowing when to pivot.
What challenges did you have to overcome at the beginning of your journey?
Starting Petra Land and Forza Resources was scary. We faced major challenges, especially earning credibility in an industry dominated by established names. Building trust took time, and we had to be cautious with our finances, as not every investment turned out well. Those early difficulties, however, taught us valuable lessons in discipline and efficiency, strengthening our systems.
Networking played a crucial role in overcoming these obstacles. I co-founded the East Texas chapter of Young Professionals in Energy to connect with like-minded people. Being part of groups like the American Association of Professional Landmen and the East Texas and Denver Landmen Associations gave me fresh perspectives and opened doors to opportunities I couldn’t have accessed alone. It all comes down to growing and learning alongside the right people.
What’s one trend that excites you?
Data-driven land management isn’t just a fancy term for me—it’s a real game-changer. While many talk about tech innovation, the real impact comes from putting it to work effectively. I use tools like GIS and databases to make our work more efficient and to give clients clear, data-based insights. It’s all about reducing risk and boosting productivity.
I’m not trying to replace traditional methods, but improve them. My strong knowledge of regulations and data analysis helps me navigate this complex industry. The future of energy isn’t just about drilling and leasing—it’s about using technology to make smarter, more informed choices.
What advice would you give your younger self?
Trust the process. At 25, I wanted everything instantly. Big deals, recognition, financial security. But good things take time. I’d tell my younger self to be patient. And to invest more in relationships. People are your greatest asset. The connections you build will support you in the long run.
What is one habit that helps you be productive?
I keep my mornings quiet and focused—no meetings, just me, some coffee, and time to plan my day. It’s when I’m at my best, so I tackle big projects without distractions. This habit has really paid off over the years. When work is done, I always make time for my family. They keep me grounded and remind me what’s important. Balancing both helps me stay motivated and clear.
When you feel overwhelmed or unfocused, what do you do?
When I need a break, I take a walk or do something to clear my mind. Pushing harder doesn’t always solve problems. The oil and gas industry can be stressful and high-pressure, but stepping back helps me see things more clearly. I also rely on my team, who often bring fresh ideas and new perspectives.
Takeaway
Juddson Culpepper is a leader in land services, known for combining his technical skills with a drive for innovation and growth. He focuses on building strong teams and creating sustainable operations in the energy sector. To him, success comes from listening, adapting, and trusting the process, rather than being the loudest in the room.